Your information

Privacy and cookies

How All About Kibble uses information, cookies and privacy-conscious analytics.

Last updated: 9 October 2026. All About Kibble is responsible for the information described in this notice. You can contact us through our contact page.

Information you give us

If you contact us, request a correction or join our email list, we receive the information you submit, such as your email address and message. We use it to respond, administer your request and send updates you asked to receive. You can unsubscribe from marketing emails at any time.

Analytics

With your permission, we use Google Analytics 4 to understand visits and interactions, and Microsoft Clarity to understand how people use pages through aggregated behaviour information, heatmaps and session-replay tools. We use these insights to improve navigation, filters, comparisons, content and site performance. Form fields and sensitive information are not intentionally recorded in analytics events.

Analytics cookies stay disabled unless you consent. You can reject analytics without losing access to the site and can change or withdraw your choice at any time using the cookie-preferences control.

Cookies and local storage

Necessary storage remembers your cookie choice and supports core site functions. The favourites and comparison features also store selections in your browser so they remain available between pages. Optional analytics cookies may include Google Analytics cookies beginning _ga and Microsoft Clarity cookies such as _clck and _clsk.

Who receives information

  • WP Engine, which hosts the website.
  • Google Analytics, when analytics consent is granted.
  • Microsoft Clarity, when analytics consent is granted.
  • CookieYes, which records and manages cookie preferences.
  • Service providers needed to operate email subscriptions and respond to messages, where applicable.

Retention and your choices

We keep information only as long as needed for the purpose described, legal requirements and site security. Analytics retention is controlled within the relevant service settings. You may ask about your personal information, request correction or deletion, object to or restrict certain uses, withdraw consent, or complain to the UK Information Commissioner’s Office. Contact us first through the contact page so we can help.

Changes to this notice

We will update this page when our services or information practices materially change. The date above shows the latest revision.

Keep the bowl informed

New products and useful updates

Occasional emails about newly listed kibble, factual data updates and new guides.